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4 Tutorials that teach Corporate Branding
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Corporate Branding

Corporate Branding

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Author: Nancy Esslinger
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In this lesson, you will learn about corporate branding.

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Tutorial
Terms to Know
Brand Recognition 

Brand Recognition is a basic ability of identifying a corporation by seeing their brand.

Corporate Branding

Corporate branding is a method that corporations use to produce value through brand recognition.

Corporate Identity

Corporate Identity is the personality of a corporation and how it establishes culture and business practices among its employees.

Corporate Identity Manual

Corporate Identity Manual is a set of guidelines for precise reproduction of a Corporation's logo, fonts, or any visual design elements relating to their brand.

Iconic Symbol

An iconic symbol is the result of conditioning a brand over a long period of time.

Letterhead Suite

Letterhead Suite is an organized display of a letterhead on correspondence material.

Logo

A logo is a visual symbol of a Corporation’s name and brand.