4 Tutorials that teach Corporate Branding
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Corporate Branding

Corporate Branding

Author: Nancy Esslinger

In this lesson, you will learn about corporate branding.

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Terms to Know
  • Brand Recognition 

    Brand Recognition is a basic ability of identifying a corporation by seeing their brand.

  • Corporate Branding

    Corporate branding is a method that corporations use to produce value through brand recognition.

  • Corporate Identity

    Corporate Identity is the personality of a corporation and how it establishes culture and business practices among its employees.

  • Corporate Identity Manual

    Corporate Identity Manual is a set of guidelines for precise reproduction of a Corporation's logo, fonts, or any visual design elements relating to their brand.

  • Iconic Symbol

    An iconic symbol is the result of conditioning a brand over a long period of time.

  • Letterhead Suite

    Letterhead Suite is an organized display of a letterhead on correspondence material.

  • Logo

    A logo is a visual symbol of a Corporation’s name and brand.