This is a quick tutorial of a few strategies that critique participants use in analyzing a piece or work. Specifically, this lesson will cover:
- Leading Questions
- Strengths & Weaknesses
- Examples of Critical Analysis
The critical analysis step of the critique is very important, and it serves the purpose of evaluation of a
body of work. Be it painting, websites, video-- or any other media, really. This is going to be a way
to break down a piece, and study the parts and figure out what works, what doesn't, and why in both of
2. Leading Questions
Leading questions are sometimes posed to initiate a discussion for critique such as how does it work, or
what could be different, what isn't working.
- Leading Question
- A question posed during a critique in order to generate discussion or give each participant the chance to speak.
So, posing these questions in a critique will generate that
discussion so the participants can view their opinions and get the chance to speak out about
a piece or various pieces.
3. Strengths & Weaknesses
It's very important at this stage to discuss a work's strengths and weaknesses to really find out what's
working within a piece. So some of the aspects that are often discussed during the analysis portion of a
critique are the visual principles and elements of a design.
- Is it a good design?
- Does it follow the
principles and elements of a design? Things like the medium.
- What materials or software was used?
- Is it an appropriate medium for the problem at hand?
- The visual style-- does the visual style align with the research and design briefs? Is it appropriate for the
audience and the client?
- Is the craft up to
professional standard? Are there any technical issues like color or resolution, et cetera?
- Even things like originality-- is the solution unique, or is it common? Have we seen this done
already? How does it stand out from the competition?
- Is the product finished? Does it look finished? Are there elements
missing in its completeness to meet the deadlines?
- Did it communicate the message it sought out to?
- Does it effectively reach the people that it's trying to reach?
4. Example of Critical Analysis
Let's take a look at an example of an industry project. Below is an iOS app-- so apps for iPhones. It's a touch game that worked on iPhones or iPads.
You can see that it uses some visual principles and
elements here that make it, hopefully, easy to navigate. That sense of repetition, the contrast,
complimentary colors, and the list can go on as far as things that we would pinpoint in a critique, that
may or may not be working as far as visual principles.
- Is important information relatively simple to find?I t is pretty easy to see. A tutorial or something like a heart might indicate the number of lives a player has remaining. Maybe those three colored dots in the top right corner might be your points.
- What about the medium? This is a digital medium. Was appropriate software used for this stylistic approach? It looks like most likely, yes. The graphics are most likely created with things like Photoshop and Illustrator, that are typically standard practice for applications in iOS.
- And visual style-- does it align with the audience that it's most likely trying to target? The target here may be children and teens. And I think so, too, judging by some of the games that you see out there-- not just in tablets, but in consoles on the TV nowadays.
- Craftsmanship or technical execution-- is it up to professional standard? Do you see any technical issues? This is a still image, so it would be a bit more difficult to see in this case, as opposed to it running on an actual machine or iPad or iPhone.
- Offhand, it looks like the resolution is appropriate resolution that might fit on an iPhone or iPhone 5. Maybe an iPad. No dithering or weird issues as far as the graphics or the color, so that's good. If that was not the case, then that would be something you want to point out prior to finishing the product.
- Is it original? I think it's fairly unique as far as the visual style goes. And that's a really big thing. You want your projects and designs to feel original, but you also want them to be familiar. Something that we're accustomed to or feel comfortable with.
- How about the message-- does it effectively convey a message or reach the people that it's trying to reach? Again, this is an image, and you can't see the menus in this example, or see what this looks like in action. But with this image alone, it might be a little bit hard to say. What is the message here? Is it simplicity? Is it microbes or bacteria? It's safe to say that it could have the potential to reach its target audience who might know more, in this case, about this particular product than, say, a grandmother.
- Does it effectively convey a planned message or reach the people that it's
trying to reach?
- Planned Message
- The communication objective of a visual communication. This message should be identified in the planning stage of a project.
So there's a lot to potentially discuss in critiques, especially when it comes to critical analysis. But asyou can tell, it's a very important part of the process towards a completion of a project-- and very, very important to complete successfully.
Well, that concludes this lesson on critically analyzing the work. This lesson specifically covered the importance of critique. A good critique will include leading questions, and strengths/weaknesses. Finally, the lesson ended with some examples of critical analysis.
Keep up the learning and have a great day!