Author: Carol 96

Click link for more description


Customer empowerment. Student can identify how their chosen product or service offering uses socialnetworks to communicate and empower customers to be part of the marketing process.Customer satisfaction. Student can identify how customers communicate their satisfaction ordissatisfaction with the chosen product or service offering.Customer Relationship Management. Student can explain customer lifetime value and how a customerrelationship management program can have a role in attracting and retaining most valuable customers.Customer privacy. Student can identify the product or service offerings privacy policy and analyze itseffectiveness in protecting their customer’s information.DirectionsRefer to the product or service you selected last week ( DIET COKE). This week you want to take a closerlook at the company’s website to identify how that company interacts with its customers. If they haveFacebook pages or other social media, check them out as well and add that information to your researchdata.You may want to find a Most Valuable Customer of the product or service if you are not one yourself, oralternatively think like an MVC. What is the evidence of an MVC of your product or service. It isn't justthat the customer regularly buys the product or service. It means that the customer is treateddifferently -- better -- than other customers. It means that the MVC represents about 20% of thecompany's revenues. These are the customers with whom the company regularly communicates, offersspecial deals, and other ways as outlined in the text and as you can find with just a little bit of googlingon the internet.

See More
Try a College Course Free

Sophia’s self-paced online courses are a great way to save time and money as you earn credits eligible for transfer to over 2,000 colleges and universities.*

Begin Free Trial
No credit card required

26 Sophia partners guarantee credit transfer.

226 Institutions have accepted or given pre-approval for credit transfer.

* The American Council on Education's College Credit Recommendation Service (ACE Credit®) has evaluated and recommended college credit for 21 of Sophia’s online courses. More than 2,000 colleges and universities consider ACE CREDIT recommendations in determining the applicability to their course and degree programs.