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Describing Type

Author: mario fierro-hernandez

Source: Image of Upper and Lower Case, Public Domain Image of Foursquare Logo, Creative Commons http://www.flickr.com/photos/philwolff/4695325584/ Image of Microsoft Logo, Public Domain Image of Star Wars Logo, Public Domain http://commons.wikimedia.org/wiki/File:Star_Wars_L...

Video Transcript
Attributions
Terms to Know
Character

A member of the complete set of letters, numerals, punctuation, and symbols belonging to a typeface.

Lower Case

An uncapitalized letterform, originally referring to the location of the wooden "case" which held metal characters in a print shop.

Sans Serif

A category of typefaces which have no serifs; comes from the French word meaning "without feet."

Serif

An ending cross stroke added to the stem of a letter, or the category of typefaces containing only those with serifs; comes from the French word meaning "feet."

Type Family

The complete group of typefaces available which share a common or "family" name, and all weights, postures, and widths.

Typeface

The complete name of a type family member, typically containing the name of the publisher, family, weight, posture, and width.

Upper Case

A capital letterform, originally referring to the location of the wooden "case" which held metal characters in a print shop.