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Determining Your Audience

Determining Your Audience

Author: Tyler Jensen
  1. Distinguish between the real and intended audience.

  2. Distinguish between general and specific audiences (e.g. graduate students in Psychology vs. students).

  3. Explain how the chosen audience can impact stylistic choices (tone, vocabulary, formality, etc.).

  4. Explain how to indicate or imply the chosen audience in the title or introduction (e.g. A teacher’s guide to incorporating technology in the classroom).

This packet should help a learner seeking to understand how to prepare to write a paper and who is confused about how to choose an audience. It will explain why it is important to determine the audience before writing the paper.

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After you have chosen a topic to write about, your next step is to determine your audience. It is important to figure out who your audience is before writing because it will affect the way you present the information. Think of the commercials you see each day during your favorite television show. Why are certain commercials associated with the TV show you’re watching? They are focused on a certain audience. Likewise, who will be reading your work, and how can you portray a clear, captivating and convincing topic to your audience?

Determine Your Audience


Things to remember...


So remember, each time you are going to present a topic through writing think about who your audience will be. Will they understand what I am trying to say, or do I need to use more detail in my work? Is the formality acceptable to the reader? Is the vocabulary context fitting to the age, race, gender, and socioeconomic status? Does the title of my paper portray what my work is about, and will it spark an interest to the audience I am intending on reaching?