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DURING THE FIRST 13 WEEKS OF THE TELEVISION SEASON, THE SATURDAY EVENING 8:00 P.M. TO 9:00 P.M.

DURING THE FIRST 13 WEEKS OF THE TELEVISION SEASON, THE SATURDAY EVENING 8:00 P.M. TO 9:00 P.M.

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Author: Christine Farr
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 During the first 13 weeks of the television season, the Saturday evening 8:00 P.M. to 9:00 P.M. audience proportions were recorded as ABC 29%, CBS 28%, NBC 25%, and in- dependents 18%. A sample of 300 homes two weeks after a Saturday night schedule revi- sion yielded the following viewing audience data: ABC 95 homes, CBS 70 homes, NBC 89 homes, and independents 46 homes. Test with α


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