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Many parents begin their child’s program search via the Internet. Therefore, your program’s website plays a very important role in communicating a first impression to families. Many prospective parents use the Internet to help them identify possible early childhood programs in their geographic area, and then choose which programs they would like to visit or learn more about based on the information they find online. This is your opportunity to market your program. An attractive and well-designed website should be easy to read. Visitors to the site should be able to find the information they need quickly, with just a few clicks of a mouse.

Please review the following childcare centers’ websites:

1.     Bright Horizons

2.     Childcare Network

For your Final Project, you will create the appearance of a website for your own childcare program and facility using either PowerPoint or Prezi. For example, if you utilize PowerPoint, each slide will represent what would typically be seen on a page within a website. If you utilize Prezi, each featured point will communicate that information. Your “website” will be targeted toward prospective parents and must include all of the following elements:

1.     Name of program (title)

2.     Locationa. Is the program near their home or workplace?

b. Is it easy to get to from a major road or highway?

c. Is it located in a safe area? (Please see the examples in the websites listed above.)

3.     Scope of services

a. Ages servedb. Hours of service

4.     Tuition or fees

5.     Philosophy or focus

a. Name your chosen theory from Chapter 1 and construct your center’s philosophy based on this theory.

6. In order to be prepared to respond to parents inquiries, design a scenario that demonstrates how your center will address each of the ten NAEYC Standards.

1.     Relationships

2.     Curriculum

3.     Teaching

4.     Assessment of Child Progress

5.     Health

6.     Teachers (how you support your staff)

7.     Families

8.     Community Relationships

9.     Physical Environment (indoors and out)

10.   Leadership and Management (summary of your most recent professional development experience)

7.     Testimonials from satisfied parents (minimum of one, created by you)

8.     Daily schedule

9.     Photos of classrooms and playgrounds

10.   Lunch and snack menus (Create a sample daily menu.)

11.   Credentials and biographies of the staff (yours)

A rubric critique (one slide/point) of one of the childcare websites listed above. Please use the “WebsiteEvaluation Rubric” (available in your online course) to assess one of the sites. Be sure to attach the completed rubric to your slide if using PowerPoint, or incorporate the rubric as a point 

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