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ENTR 510 Week 2 Case Study

ENTR 510 Week 2 Case Study

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Author: Sue Harber
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ENTR 510 Week 2 Case Study

Table of Contents

Introduction3

Experience in the field3

Differentiation from competitors3

Alison-based store4

Financial Data4

Work satisfaction5

Growth beyond the 600-square-foot shop on Hanover Street5

Resources for her store5

Alison vs Malincho6

References6

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