Good informative writing communicates information and ideas objectively. When writing informatively, writers must do their best to maintain a perspective that is free of bias, and to exclude unstated assumptions from their work.
Although it is not possible to satisfy these requirements completely (since all writing requires interpretation of Information), writers must make their best effort to do so. This sometimes requires them to reveal biases and personal background information to readers.
Readers should be able to assume that writers are communicating as honestly and accurately as they can. When written work is labeled as informative - explicitly or inferentially - readers expect information to be presented in an objective, neutral way. It is unethical for informative writers to misrepresent, omit, ignore, or skew information.
Informative writers are held to a higher ethical standard with respect to objectivity than those who write advertisements.
EXAMPLESuppose a student writes an article for a college newspaper about a series of meetings in which administrators consider whether to allow certain political groups to operate on campus. If the student misrepresents what happened at the meetings - to make his article more inflammatory or interesting, or to persuade readers to support or oppose a position - he is behaving unethically.
It's important to note that if the student in the preceding example wanted to express his opinion about the issue, he could write an editorial— an article in which readers expect to find personal opinion. Because editorials are not informative writing, the objectivity standard is not applied as strictly to them.
Informative writing encompasses a variety of written work that addresses different subjects, written in different ways for different purposes. While they may appear to have very little in common, the two examples you are about to examine both demonstrate effective writing in the informative mode.
2a. Travel Writing Excerpt
The following example demonstrates how informative writing can be used to accomplish a writer's goals without betraying readers' trust. It was taken from a book of travel journalism titled Oregon, Washington, and Alaska— Sights and Scenes for the Tourist. As you read this excerpt, look for evidence of the writer's biases and assumptions (if any), as well as his purpose.
Crater Lake is situated in the northwestern portion of Klamath county, Oregon, and is best reached by leaving the Southern Pacific Railroad at Medford, which is 328 miles south of Portland, and about 90 miles from the lake. The lake is about six miles wide by seven miles long, but it is not its size which is its beauty or its attraction. The surface of the water in the lake is 6,251 feet about the level of the sea, and is surrounded by cliffs or walls from 1,000 to over 2,000 feet in height, and which are scantily covered with timber, and which offer at but one point a way of reaching the water.
The depth of the water is very great, and it is very transparent, and of a deep blue color. Toward the southwestern portion of the lake is Wizard Island, 845 feet high, circular in shape, and slightly covered with timber. In the top of this island is a depression, or crater - the Witches' Cauldron - 100 feet deep, and 475 feet in diameter, which was evidently the last smoking chimney of a once mighty volcano, and which is now covered within, as without, with volcanic rocks. North of this island, and on the west side of the lake, is Llao Rock, reaching to a height of 2,000 feet above the water, and so perpendicular that a stone may be dropped from its summit to the waters at its base, nearly one-half mile below.
So far below the surrounding mountains is the surface of the waters in this lake, that the mountain breezes rarely ripple them; and looking from the surrounding wall, the sky and cliffs are seen mirrored in the glassy surface, and it is with difficulty the eye can distinguish the line where the cliffs leave off and their reflected counterfeits begin.
The writer of these paragraphs seems to have met his ethical responsibility to write objectively. This writer's purpose was to share information about a beautiful location, Crater Lake. He uses facts (e.g., the elevation of the lake and the height of the cliffs) and personal data (e.g., the observation that the water is so clear and still that it's hard to tell the cliffs from their reflection) to inform readers about the setting.
This example may be actually overly objective. Most travel writers include more about their experience in a place than this writer has.
EXAMPLEIf he mentioned that the cold wind makes it a good idea for visitors to bring a coat, even during summer, or talked about the bright sun or the fresh, clean air, the account would be more vivid and memorable, and readers would have a better idea of what it is like to be there.
However, though the excerpt provides lots of facts and little description, it is a valid example of objective (and ethical) informative writing.
2b. Scientific Study Excerpt
The following example is an excerpt from a report of the results of a scientific study about trends in word usage on Facebook. The study considered the words used by members of different age groups, ethnicities, and genders, the ways in which the words were used, and with what frequency.
Our technique leverages what people say in social media to find distinctive words, phrases, and topics as functions of known attributes of people such as gender, age, location, or psychological characteristics. This yields a comprehensive description of the differences between groups of people, and allows one to find unexpected results...
Gender provides a familiar and easy to understand proof of concept for open-vocabulary analysis. We scale word size according to the strength of the relation and we use color to represent overall frequency; that is, larger words indicate stronger correlations, and darker colors indicate frequently used words. For the topics, groups of semantically-related words, the size indicates the relative prevalence of the word within the cluster as defined in the methods section.
Many strong results emerging from our analysis align with our results and past studies of gender. For example, females used more emotion words (e.g., "excited"), and first-person singulars, and they mention more psychological and social processes (e.g., "love you"). Males used more swear words, object references (e.g., "Xbox").
One might also draw insights based on the gender results. For example, we noticed "my wife" and "my girlfriend" emerged as strongly correlated in the male results, while simply "husband" and "boyfriend" were most predictive for females. Investigating the frequency data revealed that males did in fact precede such references to their opposite-sex partner with "my" significantly more often than females. On the other hand, females were more likely to precede "husband" or "boyfriend" with "her" or "amazing" and a greater variety of words, which is why "my husband" was not more predictive than "husband" alone. Furthermore, this suggests the male preference for the possessive "my" is at least partially due to a lack of talking about others' partners.
This writer's purpose is quite different from that of the writer of the previous example. Though both writers provide information to readers, the information in this example is more complicated than that in the last. It requires readers to do more interpretation.
The excerpt in this section was taken from the article summary, so it does not contain many details about research methodology, experimental controls, etc. However, it still demonstrates the writer's interest in conveying what the study was about, and not just what was discovered. It begins by identifying filtering techniques that were used. Before readers are presented with the findings, they are invited to examine the methods used to arrive at those findings.