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3 Tutorials that teach Ethics and Marketing
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Ethics and Marketing

Ethics and Marketing

Author: Jeff Carroll
Description:

This lesson introduces the ethics of marketing.

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Tutorial

Source: Image of scale, people at conference table, globe, crowd of people, images by Video Scribe, License held by Jeff Carroll; Image of female executive at whiteboard, Creative Commons, Kelly Eddington.

Terms to Know
Accommodative Stance

An approach to social responsibility in which the organization goes beyond the minimal standards of social responsibility but does not necessary seek to make major changes.

Defensive Stance

An approach to social responsibility in which the organization will fight any allegations of social irresponsibility.

Obstructionist Stance

An approach to social responsibility in which the organization actively tries to avoid, slow, or stop social responsibility.

Proactive Stance

An approach to social responsibility in which the organization goes beyond the minimal standards of social responsibility by actively anticipating future issues.