+
3 Tutorials that teach Ethics and Marketing
Take your pick:
Ethics and Marketing

Ethics and Marketing

Author: Aisha Williams
Description:

This lesson introduces the ethics of marketing.

(more)
See More
Try a College Course Free

Sophia’s self-paced online courses are a great way to save time and money as you earn credits eligible for transfer to over 2,000 colleges and universities.*

Begin Free Trial
No credit card required

25 Sophia partners guarantee credit transfer.

221 Institutions have accepted or given pre-approval for credit transfer.

* The American Council on Education's College Credit Recommendation Service (ACE Credit®) has evaluated and recommended college credit for 20 of Sophia’s online courses. More than 2,000 colleges and universities consider ACE CREDIT recommendations in determining the applicability to their course and degree programs.

Tutorial
TERMS TO KNOW
  • Defensive Stance

    An approach to social responsibility in which the organization will fight any allegations of social irresponsibility.

  • Accommodative Stance

    An approach to social responsibility in which the organization goes beyond the minimal standards of social responsibility but does not necessary seek to make major changes.

  • Proactive Stance

    An approach to social responsibility in which the organization goes beyond the minimal standards of social responsibility by actively anticipating future issues.

  • Obstructionist Stance

    An approach to social responsibility in which the organization actively tries to avoid, slow, or stop social responsibility.