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Examining the Export Process You are the assistant to the CEO of a small...

Examining the Export Process You are the assistant to the CEO of a small...

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Author: Minnie Fisher
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Examining the Export Process You are the assistant to the CEO of a small textile firm that manufactures quality, premium-priced, stylish clothing.

Examining the Export Process
You are the assistant to the CEO of a small textile firm that manufactures quality, premium-priced, stylish clothing. The CEO has decided to see what the opportunities are for exporting and has asked you for advice as to the steps the company should take.
Checklist:
Read Chapter 14 in your text.
Visit the U.S. Government website:
Source: Export.gov: Helping U.S. Companies Export. Retrieved from http://export.gov/
 
Based on information contained in Chapter 14 of your text and the Internet site above, respond to the following:
What specific steps should this firm take to pursue exporting as a business option and what advice would you give the CEO? Explain.


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