Find an article on Discount Travel Pricing - Prices in a slow economy (provided below). The travel industry has been in rapid transition over the past few years, trying to balance several environmental factors at once. The challenges are enormous. Find an article that discusses the pricing challenges of one of these travel businesses; airlines or other transportation, hotels or resorts. What are their pricing challenges and how do they relate to our course?
Use this article: http://www.businesstravelnews.com/Travel-Management/Airlines-Pledge-Pricing-Capacity-Controls-Despite-Fuel-Savings
- Need a half page summary written about the article
- Need the other half of the page discussing how it relates to marketing.