Gestalt Theory

Gestalt Theory

Author: Maria Tucker

In this lesson you will learn to define and recognize the use of gestalt theory, a sensory theory of communications.

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  • Gestalt Principles

    First proposed by German psychologists, based on the principle that the whole is greater than the sum of its parts.

  • Max Wertheimer

    Czech psychologist and one of the founders of Gestalt psychology.

  • Law of Proximity

    Elements that are close to one another appear to form groups, even if they have different characteristics.

  • Law of Similarity

    Elements that share characteristics tend to be perceived as a group.

  • Law of Closure

    Elements tend to be perceived as a complete whole if they are aligned, even if some information is missing.

  • Law of Continuity

    The eye will naturally follow the smoothest path.

  • Law of Common Fate

    Elements that move in the same direction will tend to be perceived as a group.