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Gestalt Theory

Gestalt Theory

Author: Maria Tucker

In this lesson you will learn to define and recognize the use of gestalt theory, a sensory theory of communications.

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Terms to Know
Gestalt Principles

First proposed by German psychologists, based on the principle that the whole is greater than the sum of its parts.

Law of Closure

Elements tend to be perceived as a complete whole if they are aligned, even if some information is missing.

Law of Common Fate

Elements that move in the same direction will tend to be perceived as a group.

Law of Continuity

The eye will naturally follow the smoothest path.

Law of Proximity

Elements that are close to one another appear to form groups, even if they have different characteristics.

Law of Similarity

Elements that share characteristics tend to be perceived as a group.

Max Wertheimer

Czech psychologist and one of the founders of Gestalt psychology.