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GRAND CANYON AMP425 ALL MODULE DISCUSSIONS AND ASSIGNMENTS

GRAND CANYON AMP425 ALL MODULE DISCUSSIONS AND ASSIGNMENTS

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Assignment

Environmental Scan 70.0 Write a 500-750-word essay thatdiscusses how the current state ofthe economy will impact completing an environmental scan.
Include an introduction and conclusion
that make relevant connections to
course objectives.
Prepare this assignment according to
the APA guidelines found in the APA
Style Guide, located in the Student
Success Center. An abstract is not
required.
This assignment uses a grading rubric.
Instructors will be using the rubric
to grade the assignment; therefore,
students should review the rubric prior
to beginning the assignment to become
familiar with the assignment criteria
and expectations for successful
completion of the assignment.
You are required to submit this
assignment to Turnitin. Refer to the
directions in the Student Success
Center. Only Word documents can be
submitted to Turnitin.

Discussion Module 1 DQ 1 5.0 Question Identify and describe three or more
distinct market segments within a
specific industry, such as aerospace or
automobile manufacturing.

Discussion
Question

Module 1 DQ 2 5.0 Identify and describe a potentialethical dilemma that a marketer mightface when segmenting. How might this concern be appropriately addressed
given the need to satisfy often
conflicting stakeholders?

 
 
Assignment

Target-Market Strategy (Benchmark 80.0
Assignment)
Create a new product that will serve
two business (organizational) markets.
Write a 750-1,000-word paper that
describes your product, explains your
strategy for entering the markets,
applies marketing concepts to improve
competitive advantage, and analyzes the
potential barriers you may encounter.
Explain how you plan to ensure your
product will be successful, given your
market strategy.
Include an introduction and conclusion
that make relevant connections to
course objectives.
Prepare this assignment according to
the APA guidelines found in the APA
Style Guide, located in the Student
Success Center. An abstract is not
required.
This assignment uses a rubric. Please
review the rubric prior to beginning
the assignment to become familiar
with the expectations for successful
completion.
You are required to submit this
assignment to Turnitin. Only Word
documents can be submitted to Turnitin.

Discussion Module 2 DQ 1 5.0 Question How do the balance of payments, trade barriers, quotas, and tariffs differ?Why is this concept important to know
as a marketer?

Discussion Module 2 DQ 2 5.0 Question What are the five stages of the
consumer buying decision process? How
can you use this information to your
advantage as a marketer?


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