Module 1 DQ 1 10.0 Select a product that seems to typifythe traditional marketing concept,describe why you selected it, and
explain how its marketing could be
adjusted to be more value and retention
focused. Include appropriate citations
(research/references) with your
Module 1 DQ 2 10.0 Successful customer relationships arebased upon customer value, customer satisfaction, and customer retention. Choose a good or service that you
feel is successful in this regard and
Module 3 DQ 1 10.0 Describe two products that you thinkappeal to compulsive consumers.Articulate whether you think it is
ethical or unethical to market these
products to these consumers.
Module 3 DQ 2 10.0 Describe three major theories of personality (e.g., Freudian, neo-Freudian, and trait theory). Using examples, how do marketers utilize or
apply these theories?
Discussion Module 5 DQ 1 10.0 Question Describe each stage of the traditional
family life cycle and how marketers
use this information to inform their
Discussion Module 5 DQ 2 10.0 Question When should one-sided versus two-sided messages be used in marketing? Provide
one example of both
Module 6 DQ 1 10.0 Identify a core value from five non- American cultures. (Include references/ citations.) How is this core value
relevant to consumer behavior? Provide
Discussion Module 6 DQ 2 10.0 Question Describe the five-category social class
measure and provide examples of two
occupations you would associate with
each class. Support your choices.
Module 7 DQ 1 10.0 Within the consumer behavior framework, describe some of the challenges manufacturers face when taking a local product global. Identify some solutions that can help manufacturers meet these challenges.
Discussion Module 7 DQ 2 10.0 Question
Gradable Items Details Points Possible
Identify products geared towards three
religious subcultures. Explain and
support your choices.
Module 8 DQ 1 10.0 What are the three stages of theconsumer decision process? Explain howthe "simple model of consumer decision making" can be applied to an example of your choice.
Module 8 DQ 2 10.0 Compare and contrast opinion leaders, receivers, and seekers. How canmarketers utilize an understanding of
these classifications of consumers?