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GRAND CANYON MKT-415 ALL MODULE DISCUSSIONS

GRAND CANYON MKT-415 ALL MODULE DISCUSSIONS

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Discussion Module 1 DQ 1 5.0 Question How does customer relationship
management (CRM) pertain to integrated
marketing communications (IMC)?

Discussion Module 1 DQ 2 5.0 Question Explain the benefits of an integrated
marketing communications (IMC)
strategy.

 
 
 
Discussion Module 2 DQ 1 5.0 Question Why is consumer behavior and insight
important for advertising and
promotion?

Discussion
Question

Module 2 DQ 2 5.0 Discuss why companies use theirfounder, president, or CEO as an advertising spokesperson. What are
the pros and cons of this practice for
both major corporations and smaller
companies, such as a local retailer?

 
 
 
Discussion
Question

Module 3 DQ 1 5.0 Review the San Diego Zoo Promotional Objectives in chapter 7 of thetextbook. Provide a critique and
include whether you feel they are
clear, measureable, and integrated. How
would you improve them?

Discussion Module 3 DQ 2 5.0 Question Go to youtube.com. Find an example of a
highly viewed video (commercial). Why
is it so popular?

 
Discussion Module 4 DQ 1 5.0 Question Describe how index numbers are used to

indicate market potential.

Gradable Items Details Points Possible

Discussion Module 4 DQ 2 5.0 Question Assume you were on the committee for a
local library. What would you recommend
to increase interest in the library and
usage of its services?

 
 
 
Discussion Module 5 DQ 1 5.0 Question Explain the common characteristics of
catalog shopping and shopping on the
Internet.

Discussion
Question

Module 5 DQ 2 5.0 Identify and describe three examples of product placement you have observed in movies or television within the past month, and include the target audience
for each.

 
 
 
Discussion Module 6 DQ 1 5.0 Question Define and describe sales promotion.
How does event marketing play a role in
sales promotion strategy?

Discussion Module 6 DQ 2 5.0 Question How has social media impacted public
relations?

 
 
 
Discussion Module 7 DQ 1 5.0 Question Describe personal selling and how it
differs from other marketing tools.

Discussion
Question

Module 7 DQ 2 5.0 It has been said that the importanceof the sales force varies atdifferent stages in the communication hierarchies. Discuss this idea,
providing examples to support your
position.

 
 
 
Discussion Module 8 DQ 1 5.0 Question Describe the cultural, economic,
demographic, and political challenges
of advertising in countries such as
India, China, and Russia.

Discussion Module 8 DQ 2 5.0 Question Discuss the role of ethics in

advertising and promotion. How do

Gradable Items Details Points Possible

ethical considerations differ from
legal considerations in developing an
integrated marketing communications
program?


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