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GRAND CANYON MKT-415 ALL MODULE DISCUSSIONS AND ASSIGNMENTS

GRAND CANYON MKT-415 ALL MODULE DISCUSSIONS AND ASSIGNMENTS

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Assignment

Emerging Model for IMC
Write a paper (750-1,000 words) that
analyzes the changes to IMC strategy
a company faces in light of the
digital upheaval led by Google, Yahoo,
Microsoft, and others. The paper
should consider the five forces of
completion, including competitors,
buyers, suppliers, potential entrants,
and substitutes. The paper must be
supported by appropriately cited
research. Prepare this assignment
according to the APA guidelines found
in the APA Style Guide, located in the
Student Success Center. An abstract
is not required. This assignment
uses a grading rubric. Instructors
will be using the rubric to grade the
assignment; therefore, students should
review the rubric prior to beginning
the assignment to become familiar
with the assignment criteria and
expectations for successful completion
of the assignment.

100.0

Discussion Module 1 DQ 1 5.0 Question How does customer relationship
management (CRM) pertain to integrated
marketing communications (IMC)?

Discussion Module 1 DQ 2 5.0 Question Explain the benefits of an integrated
marketing communications (IMC)
strategy.

 
 
Assignment

Collaborative Learning Community: Form 52.0
Teams and Charter
This is a Collaborative Learning
Community Assignment. As a group,
create a team charter for governing
your future CLC activities. The
charter should include plans for
team building, outline the process of
conflict resolution, and describe how
project management will be enacted.
This assignment uses a grading rubric.
Instructors will be using the rubric
to grade the assignment; therefore,
students should review the rubric prior
to beginning the assignment to become
familiar with the assignment criteria
and expectations for successful
completion of the assignment.

Discussion Module 2 DQ 1 5.0 Question Why is consumer behavior and insight
important for advertising and
promotion?

Discussion
Question

Module 2 DQ 2 5.0 Discuss why companies use theirfounder, president, or CEO as an advertising spokesperson. What are
the pros and cons of this practice for
both major corporations and smaller
companies, such as a local retailer?

 
 
Assignment

Collaborative Learning Community:
Creative Strategy
This is a Collaborative Learning
Community Assignment. Write a paper
(1,500-2,000 words) in which your group
develops a creative strategy for the
in-house advertising department of
a big box retailer (you choose the
category). The paper should address
planning, development, implementation,
and evaluation, as well as follow
the principles outlined in chapters
8 and 9 of the textbook. The paper
must be supported by appropriately
cited research. Prepare this assignment
according to the APA guidelines found
in the APA Style Guide, located in the
Student Success Center. An abstract
is required, and is not part of the
overall word count. This assignment
uses a grading rubric. Instructors
will be using the rubric to grade the
assignment; therefore, students should
review the rubric prior to beginning
the assignment to become familiar
with the assignment criteria and
expectations for successful completion
of the assignment.

100.0

Discussion
Question

Module 3 DQ 1 5.0 Review the San Diego Zoo Promotional Objectives in chapter 7 of thetextbook. Provide a critique and
include whether you feel they are
clear, measureable, and integrated. How
would you improve them?

Discussion Module 3 DQ 2 5.0 Question Go to youtube.com. Find an example of a
highly viewed video (commercial). Why
is it so popular?


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