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GRAND CANYON MKT-445 ALL MODULE DISCUSSIONS

GRAND CANYON MKT-445 ALL MODULE DISCUSSIONS

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Discussion Module 1 DQ 1 15.0 Question What is marketing? Explain the role of
marketing research in the process of
marketing management.

Discussion Module 1 DQ 2 15.0 Question What is the need to create a systematic
approach for marketing research?

 
 
 
Discussion Module 2 DQ 1 15.0 Question Why is defining the problem the
most important step in the marketing
research process?

Discussion Module 2 DQ 2 15.0 Question What are some sources of marketing
problems?

 
 
 
Discussion Module 4 DQ 2 15.0 Question Is it always desirable to include open- ended questions in a survey? Why or why
not?

Discussion Module 4 DQ 1 15.0 Question Eight "Do's" and "Dont's" are discussed
in chapter 8. Summarize three of them

 
 
 
Discussion Module 5 DQ 1 15.0 Question Why is questionnaire design important?

Discussion Module 5 DQ 2 15.0 Question Is precoding a questionnaire a good
idea? Why/Why not?

 
 
 
Discussion Module 6 DQ 1 15.0 Question Why does research data need to be
organized before it can be analyzed?
What is the value of data editing (data
cleaning) in marketing research?

Discussion Module 6 DQ 2 15.0 Question Why is hypothesis testing valuable for
market research?

 
 
 
Discussion Module 7 DQ 1 15.0 Question Describe the risks of undertaking data analysis without a data analysis plan.

Discussion Module 7 DQ 2 15.0 Question What is the value of predictive data
analysis to market researchers?

 
 
 
 
Discussion Module 8 DQ 1 15.0 Question What is the value of presenting high
quality market research reports?

Discussion
Question

Module 8 DQ 2 15.0 What are some recommendations for presentations/oral research reports?What are some recommendations for the
use of visuals in marketing research
reports?


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