Discussion Module 1 DQ 1 15.0 Question What is marketing? Explain the role of
marketing research in the process of
Discussion Module 1 DQ 2 15.0 Question What is the need to create a systematic
approach for marketing research?
Discussion Module 2 DQ 1 15.0 Question Why is defining the problem the
most important step in the marketing
Discussion Module 2 DQ 2 15.0 Question What are some sources of marketing
Discussion Module 4 DQ 2 15.0 Question Is it always desirable to include open- ended questions in a survey? Why or why
Discussion Module 4 DQ 1 15.0 Question Eight "Do's" and "Dont's" are discussed
in chapter 8. Summarize three of them
Discussion Module 5 DQ 1 15.0 Question Why is questionnaire design important?
Discussion Module 5 DQ 2 15.0 Question Is precoding a questionnaire a good
idea? Why/Why not?
Discussion Module 6 DQ 1 15.0 Question Why does research data need to be
organized before it can be analyzed?
What is the value of data editing (data
cleaning) in marketing research?
Discussion Module 6 DQ 2 15.0 Question Why is hypothesis testing valuable for
Discussion Module 7 DQ 1 15.0 Question Describe the risks of undertaking data analysis without a data analysis plan.
Discussion Module 7 DQ 2 15.0 Question What is the value of predictive data
analysis to market researchers?
Discussion Module 8 DQ 1 15.0 Question What is the value of presenting high
quality market research reports?
Module 8 DQ 2 15.0 What are some recommendations for presentations/oral research reports?What are some recommendations for the
use of visuals in marketing research