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GRAND CANYON MKT-445 ALL MODULE DISCUSSIONS AND ASSIGNMENTS

GRAND CANYON MKT-445 ALL MODULE DISCUSSIONS AND ASSIGNMENTS

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Assignment

Collaborative Learning Community 80.0 (CLC): Case 1.2 and Case 2.2
This is a Collaborative Learning
Community assignment.
Prepare answers to questions 1 and 2 at
the end of Case 1.2 in the textbook.
Prepare answers to questions 1 and 2 at
the end of Case 2.2 in the textbook.
"Advanced Automotive Concepts" is a
case that is integrated throughout the
textbook. You will have assignments
due for each topic (with the exception
of Topic 3).
APA format is not required, but solid
academic writing is expected.

Discussion Module 1 DQ 1 15.0 Question What is marketing? Explain the role of
marketing research in the process of
marketing management.

Discussion Module 1 DQ 2 15.0 Question What is the need to create a systematic
approach for marketing research?

 
 
Assignment

Collaborative Learning Community 40.0 (CLC): Case 3.2 and Case 4.2
This is a Collaborative Learning
Community assignment.
Prepare answers to questions 1-3 at the
end of Case 3.2 in the textbook.
Prepare answers to questions 1-3 at the
end of Case 4.2 in the textbook.
APA format is not required, but solid
academic writing is expected.

Discussion Module 2 DQ 1 15.0 Question Why is defining the problem the
most important step in the marketing
research process?

Discussion Module 2 DQ 2 15.0 Question What are some sources of marketing
problems?

 
Assignment

Collaborative Learning Community 40.0 (CLC): Case 7.2
This is a Collaborative Learning
Community assignment.
Read Case 7.2 in the textbook
and identify the most appropriate scale
format to be used for each of the seven
constructs at the end of the case.
Provide an explanation for each.

Gradable Items Details Points Possible

APA format is not required, but solid
academic writing is expected.

Discussion Module 4 DQ 2 15.0 Question Is it always desirable to include open- ended questions in a survey? Why or why
not?

Discussion Module 4 DQ 1 15.0 Question Eight "Do's" and "Dont's" are discussed
in chapter 8. Summarize three of them

 
 
Assignment

Collaborative Learning Community 40.0
(CLC): Case 9.2
This is a Collaborative Learning
Community assignment.
Calculate the associated expected cost
of the panel sample and sample error
for the six possible sample sizes
listed at the end of Case 9.2 in the
textbook.
APA format is not required, but solid
academic writing is expected.

Discussion Module 5 DQ 1 15.0 Question Why is questionnaire design important?

Discussion Module 5 DQ 2 15.0 Question Is precoding a questionnaire a good
idea? Why/Why not?

 
 
Assignment

Collaborative Learning Community 40.0 (CLC): Case 11.2 and Case 12.2
This is a Collaborative Learning
Community assignment.
Determine the type of scale for each
variable in the six questions at the
end of Case 11.2 in the textbook.
Perform analysis and interpret
the findings for each of the four
questions at the end of Case 12.2 in
the textbook.
APA format is not required, but solid
academic writing is expected.

Discussion Module 6 DQ 1 15.0 Question Why does research data need to be
organized before it can be analyzed?
What is the value of data editing (data
cleaning) in marketing research?

Discussion Module 6 DQ 2 15.0 Question Why is hypothesis testing valuable for
market research?


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