Discussion Module 1 DQ 1 10.0 Question In your own words, what is strategic
Discussion Module 1 DQ 2 10.0 Question What is the purpose of a strategic
Module 2 DQ 1 10.0 Marketing research is viewed by some customers as an invasion of privacy.Others consider the gathering of
personal information through whatever
means to be an ethical issue. Comment
on these privacy and ethical issues.
Provide support for your position.
Discussion Module 2 DQ 2 10.0 Question In your own words, briefly explain
the key steps in the decision-making
Module 3 DQ 1 10.0 Segmentation of consumer marketscan lead to questionable practices, specifically in targeting what some may define as “vulnerable” market segments.
For example, very young children are
considered by some to be “vulnerable.”
Do you agree that marketers should be
limited or regulated when targeting
“vulnerable” market segments? Why or
why not? Provide support and examples.
(Start by defining “vulnerable.”)
Discussion Module 3 DQ 2 10.0 Question What is the difference between a market
segment and a target market?
Module 4 DQ 1 10.0 Refer to “Standards of Practice”on the American Association ofAdvertising Agencies Web site (http:// www2.aaaa.org/about/association/ pages/standardsofpractice.aspx) and “Advertising Ethics and Principles” on
the American Advertising Federation Web
id=37). What do you take from them? Are
such statements effective? Why or why
Gradable Items Details Points Possible
Discussion Module 4 DQ 2 10.0 Question Do you agree with Cone, Feldman, and
DaSilva regarding cause branding? Why
or why not?
Discussion Module 7 DQ 1 10.0 Question What are the benefits and drawbacks of
the suggestions made in the Castanon
(2004) article? Explain your answer.
Module 7 DQ 2 10.0 The Cavusgil and Zou (1994) article concludes that product adaptation,hiring competent (international)
staff, and having competent foreign
distributors are key factors for
success in a cross-border venture.
Choose one of these factors and explain
why it is important and how the authors
support this conclusion.