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GRAND CANYON MKT-450 ALL MODULE DISCUSSIONS AND ASSIGNMENTS

GRAND CANYON MKT-450 ALL MODULE DISCUSSIONS AND ASSIGNMENTS

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Assignment

Market Segment Essay
Choose a "market segment" of interest
to you. An example of a market segment
is "consumers who purchase automobile
insurance."
Research demographic and psychographic
information about this segment.
In a 250-500 word essay, describe
the segment and what marketing
opportunities you can associate with
the segment.
A minimum of 3 references are required.
Prepare this assignment according to
the APA guidelines found in the APA
Style Guide, located in the Student
Success Center. An abstract is not
required.

150.0

Discussion Module 1 DQ 1 10.0 Question In your own words, what is strategic
marketing management?

Discussion Module 1 DQ 2 10.0 Question What is the purpose of a strategic
marketing plan?

 
 
Assignment

Collaborative Learning Community: 50.0
Marketing Plan Topic
This is a CLC Assignment.
1) In your instructor assigned CLC
group:
Teams are to begin researching and
selecting a new product for the
Strategic Marketing Plan assignment.
a) Each team should select a
new product idea which is unique in
the class. To minimize the chances of
duplication of the product ideas, the
selection of your product idea should
be made as soon as possible and sent to
your instructor for approval. The type
of company and product selection must
have come from group consensus and not
group voting (that is, everyone has to
agree).
b) Each Team should treat their
product idea as a real business
opportunity. Teams must be realistic
and valid with their assumptions in
every aspect of launching the new
product.
Please submit a 250-500 word
description of your team product.

Discussion
Question

Module 2 DQ 1 10.0 Marketing research is viewed by some customers as an invasion of privacy.Others consider the gathering of
personal information through whatever
means to be an ethical issue. Comment
on these privacy and ethical issues.
Provide support for your position.

Discussion Module 2 DQ 2 10.0 Question In your own words, briefly explain
the key steps in the decision-making
process.

 
 
Assignment

Organic Growth Strategy Presentation
Scenario: You work for the marketing
department of a facility maintenance
company (mechanical and janitorial
maintenance).The company is a national
enterprise and is only engaged in
office-building and school-building
maintenance. Using the Organization
Growth Strategies model (Figure 7.1 in
text), describe how you would implement
an organic growth strategy for this
service organization.
Submit the plan in a 10-12 slide Power
Point presentation including a title
slide and reference slide, with a
brief explanation of each bullet point
included in the "Notes."

150.0

Discussion
Question

Module 3 DQ 1 10.0 Segmentation of consumer marketscan lead to questionable practices, specifically in targeting what some may define as “vulnerable” market segments.
For example, very young children are
considered by some to be “vulnerable.”
Do you agree that marketers should be
limited or regulated when targeting
“vulnerable” market segments? Why or
why not? Provide support and examples.
(Start by defining “vulnerable.”)

Discussion Module 3 DQ 2 10.0 Question What is the difference between a market
segment and a target market?


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