Author: Maria Tucker

In this lesson you will learn to define and recognize visual hierarchy in a page layout.

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Visual Communications

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Source: Image of New York Times, Public Domain Image of New York Times 1934 Newspaper, Public Domain Image of become a longhorn, Public Domain http://bealonghorn.utexas.edu/ Image of The Wave, Public Domain Image of Join Art Poster, by Maria Tucker

  • Hierarchy

    The organization of elements according to importance. In typography, hierarchy is achieved by placement, size, color or style.

  • Headline

    In a layout, a main heading above a block of text.

  • Sub-head

    In a page layout, a heading smaller and of lesser importance than a headline.

  • Caption

    In page layout, lines of descriptive text positioned under a graphic or photograph.

  • Paragraph Rule

    In page layout, a term used to describe a line used as a graphic element and positioned within a column of text.