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Author: Nancy Esslinger

In this lesson you will learn to define and recognize visual hierarchy in a page layout.

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Developing Effective Teams

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Terms to Know

In page layout, lines of descriptive text positioned under a graphic or photograph.


In a layout, a main heading above a block of text.


The organization of elements according to importance. In typography, hierarchy is achieved by placement, size, color or style.

Paragraph Rule

In page layout, a term used to describe a line used as a graphic element and positioned within a column of text.


In a page layout, a heading smaller and of lesser importance than a headline.