High culture is the consumption patterns, mannerisms, beliefs, amusement, leisure activities, and tastes and preferences of a society’s elite. Society’s elite is defined as those with advanced education or economic success.
Popular culture, or low culture, is the same set of attributes, but for the mass of society--mass society’s consumption patterns, mannerisms, beliefs, amusements, leisure activities, and tastes and preferences.
IN CONTEXT
Do you listen to jazz, classical, bluegrass, R&B, hip hop, or country? Perhaps you listen to some of them and not others, or perhaps all the above.
Jazz and classical are typically considered high culture musical tastes, whereas country, hip hop and R&B are considered more popular culture. If you listen to mainstream ‘top 40’ popular culture radio, you're not likely to find any jazz, classical, or bluegrass. You will, however, find R&B, hip hop, country, and rock and roll, etc., because these are historically popular cultural amusements.
It's important to note that high culture is not inherently better than popular culture. High culture does, however, exclude the mass of society. Oftentimes in order to participate in high culture, you need to have a certain amount of economic success. Similarly, people with a high degree of economic success like to consume these things because it gives the appearance of success and power. And at the same time, high cultural pursuits exclude the rest of society who can't afford to consume these things.
A famous sociologist, anthropologist and social scientist named Pierre Bourdieu was known for studying how class position relates to people’s tastes and consumption preferences. Bourdieu studied how a person’s subjective meanings, thoughts, and beliefs relate to broad structures, such as class.
In his book Distinction, A Social Critique of the Judgment of Taste, a noted social scientific text, Bourdieu outlines his theory of how people internalize their class positions--the one they're born into--at a very young age. This, then, structures their tastes and preferences for life. He called this a habitus.
Source: This work is adapted from Sophia author Zach Lamb.