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HOMEWORK 4 BUS 190 PROBLEM 1

HOMEWORK 4 BUS 190 PROBLEM 1

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Author: Christine Farr
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Homework 4BUS 190Problem 1You work at an advertising firm and you’re managing the account of a client. You’re helping themplan their advertising for the next month. They have a budget of $30,000 and want you to designan ad campaign that:• Includes at least 10 TV commercials• Reaches at least 50,000 people• Allocates no more than $18,000 to TV ads• Maximizes the total Exposure Quality UnitsThe following table shows the number of people reached per ad, the cost per ad, the number ofavailable ads, and the Exposure Quality Units (which measures the ad’s effectiveness) per ad forthe five available types of media.Daytime TVEvening TVDaily PaperSunday PaperRadioReach1000200015002500300Cost$1500$3000$400$1000$100Available151025430Exposure Quality Units6590406020

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