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HSA wk 6 Dis 2

HSA wk 6 Dis 2

Author: michael ritchey

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Analyze the steps involved in the new product development process and determine which step presents the greatest challenge from a marketing perspective (other than the marketing strategy development step). Explain. Describe a novel product of service (please be as creative as you like) and briefly discuss a brand management strategy. Provide specific examples.

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