+
HTM 280 WEEK 4 ASSIGNMENT 1 A MAJOR HOTEL BRAND

HTM 280 WEEK 4 ASSIGNMENT 1 A MAJOR HOTEL BRAND

Rating:
Rating
(0)
Author: un quite
Description:

http://unquite.com/question-details/HTM-280-WEEK-4-ASSIGNMENT-1-A-MAJOR-HOTEL-BRAND/1394

or email at:

query@unquite.com

HTM 280 WEEK 4 ASSIGNMENT 1 A MAJOR HOTEL BRAND

In today’s lodging Industry, there are a wide range of great hotel / motel brands that work tirelessly to

deliver their products and services to the customer segments they serve.

For this assignment, you are going to choose one (1) major hotel/motel brand (global brand, regional

brand, or boutique brand) and conduct an in-depth research study. This could be a brand you currently

work for, a brand you want to work for one day, and a brand you are interested in learning more about.

Write a five to six (5-6) page paper in which you:

1. Provide a brief overview of the brand including an overview of its parent company (if applicable),

age of the brand and a brief history, number of properties, average number rooms per property,

an overview of the brand hallmarks, an overview of the guest loyalty program, and most recent

hotel brand performance metrics (i.e., annual ADR, Occ %, RevPAR, and competitive market

metrics).

2. Determine the brand organizational restructure for their properties, the role / responsibilities for

each position, and whether this is the optimal structure for the brand.

3. Analyze the Central Reservation System (CRS) used by this brand and determine whether this is

the optimal CRS. Explain your rationale.

More Details hidden…

(more)
See More
Try a College Course Free

Sophia’s self-paced online courses are a great way to save time and money as you earn credits eligible for transfer to over 2,000 colleges and universities.*

Begin Free Trial
No credit card required

25 Sophia partners guarantee credit transfer.

221 Institutions have accepted or given pre-approval for credit transfer.

* The American Council on Education's College Credit Recommendation Service (ACE Credit®) has evaluated and recommended college credit for 20 of Sophia’s online courses. More than 2,000 colleges and universities consider ACE CREDIT recommendations in determining the applicability to their course and degree programs.

Tutorial