Click link for download: https://99papers.com/?rid=2511
Create a mind-map of Amazon European Distribution Strategy case
With reference to the Case Analysis Template, Step 1, please summarize your initial perspective, recommendations & rationale to Tom Taylor.I'm not looking for you to individually research, analyze & solve this case in this initial submission.
I'm also not looking for an outline or summary of the case facts although you should keep your detailed notes for reference during further discussions.
Please approach your first pass through the case being mindful of your own assumptions.
Your emphasis should be to apply as many of the concepts from our readings as possible for assessing non-US markets & business environments.