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Unica is a brand within IBM's software group comprising multiple enterprise marketing management products. With IBM Unica Campaign and its companion products, you can plan, design, execute, measure, and analyze multiwave, cross-channel, and highly personalized marketing campaigns.
IBM Unica products are innovative marketing solutions that turn your passion for marketing into business success. Our comprehensive approach to interactive marketing enables organizations worldwide to understand their customers and use that understanding to engage buyers in highly relevant, interactive dialogues across digital, social, and traditional marketing channels.