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IN STUDYING THE HOME DELIVERY SOLICITATION PROCESS,

IN STUDYING THE HOME DELIVERY SOLICITATION PROCESS,

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Author: Christine Farr
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http://theperfecthomework.com/in-studying-the-home-delivery-solicitation-process-the-marketing-department-team-determined-that-the-so-called-later-calls-made-between-7-00-pm-and-9-00-pm/

In studying the home delivery solicitation process, the marketing department team determined that the so called “later” calls made between 7:00 PM and 9:00 Pm were significantly more conductive to lengthier calls than those made early in the evening (5PM­7PM) Knowing that the 7:00 PM to 9:00 PM time period is superior, the team sought to investigate the effect of the type of presentation on the length o the call. A group of 25females was randomly assigned, 8 each, to one of three­presentation plans­ structured,semi structured, and unstructured, and trained to make the telephone presentation. All calls were made between 7:00 PM and 9:00 PM, the later time period, and the callers were to provide an introductory greeting that was personal but informal (“ Hi this is Leigh Richardson from the Springville Herald. May I Speak to Stuart Knoll?”) The callers knew that the team was observing their efforts that evening but didn’t know whichparticular calls were monitored. Measurements were taken on the length of the call (defined as the difference in seconds, between the time the person answers the phone and the time he or she hangs up. (stored in table SH11.1)Table SH11.1Structured 38.842.145.234.848.337.841.143.6Semi­ structured 41.836.439.128.736.436.135.833.7Unstructured 32.936.139.229.341.931.735.238.1ExerciseSH11.1 analyze these data and write a report to the team that indicates your findings. Be sure to include your recommendations based on your findings. Also, include an appendix in which you discuss the reason you selected a particular test to compare the three independent groups of callers. 

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