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Author: Nancy Esslinger

In this lesson, you will learn about information graphics

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Terms to Know

A callout is a small bit of text attached to a line or graphic pointing to its referral.

Edward Tufte

Edward Tufte is a Yale Professor who pioneered the field of infographics.


Information graphics is a design practice that presents data visually; this may consist of a simple ratio pie chart to condensing large amounts of complex data into visually digestible formats.

Referent Graphic

A referent graphic is an icon that refers to an element within the infographic, where the reader can easily surmise information by looking for a specific part of the data.

Thematic Graphic

A thematic graphic is when the actual graphic presenting the data is labeled by color, shape, form, line, or dots.