For the final project in this course, you are being asked to apply the concepts learned throughout the course to assist a small business owner in improving his business through the use of technology. Milestone Two will be the second step in creating your report and recommendations to the business owner. The objective of this milestone is to further explore course concepts and incorporate additional perspectives and source material to analyze real world scenarios by creating a technology guide for the business owner. Leverage both the textbook and external sources to complete this assignment.
Amazon has a huge advantage over brick and mortar retailers because of the intelligent systems it employs. A customer need only get close to a product category and the intelligent systems will provide links to products other customers shopped for or bought after they viewed that particular item. Often, in a few clicks customers can find a top-rated product they were not aware of a few minutes earlier.
For Harrison Kirby, owner of the golf shop from the Milestone One Internship Activity, this causes a real problem. He has a tough time competing with online golf stores because he is not able to carry a high level of inventory nor does he have the amount of data necessary to create these intelligent systems. Below you will find a letter from Kirby that explains how you can help him in this situation.