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ITB 300 WEEK 4 ASSIGNMENT 1 EXPANDING AN MNC

ITB 300 WEEK 4 ASSIGNMENT 1 EXPANDING AN MNC

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ITB 300 WEEK 4 ASSIGNMENT 1 EXPANDING AN MNC

ITB 300 WEEK 4 Assignment 1 – Expanding an MNC – Part 1

Imagine that you are a senior business manager in a U.S.-based MNC. Your boss has informed you that

the MNC is considering expanding into an emerging market and has asked you to evaluate three (3)

potential markets.

To get started, you must decide the following:

? Determine what kind of business your MNC is (e.g., manufacturing, information technology, etc.).

? Determine what products or services your MNC provides.

? Select three (3) emerging market countries to evaluate.

Write a 4-6 page paper in which you:

1. Describe a fictional MNC and describe the type of business your MNC is and the products and

services it provides.

2. Create a matrix that compares three (3) emerging market countries across the following seven (7)

elements:

1. economic system

2. political environment

3. legal and regulatory environment

4. technological environment

5. ethical system

6. social responsibility indicators

7. cultural dimensions

3. Evaluate each country in the matrix as to its suitability for your MNC.

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