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LEADING CULTURE CHANGE AT SEAGRAM

LEADING CULTURE CHANGE AT SEAGRAM

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Consulting Proposal Instructions
The management of change in an organization is often led by an internal or external change consultant who leads change from a project perspective with a phased approach that includes the project definition, a diagnosis of the situation, recommendations for a solution, a plan for implementing the recommendations, and the actual implementation of the plan.   
You will prepare 2 consulting proposals based on the cases from the textbook assigned in Modules/Weeks 1–3 (Consulting Proposal 1) and Modules/Weeks 4–6 (Consulting Proposal 2). Each proposal must be 1000–1500 words and include at least the following 5 sections:
Definition of project
Diagnosis of current situation
Recommendations
Implementation plan
Summary
Use the following case for Consulting Proposal 1.
Case Leading Culture Change at Seagram:
What were Seagram’s biggest business challenges and why have they chosen the values initiative to help? Why are companies today introducing and/or paying more attention to corporate values?
How well has Seagram instituted this culture change process to date?
What role did Seagram’s leadership play in driving culture change?
If you were one of Seagram’s executives, how would you respond to each of the five challenges at the end of the case?
What techniques are most effective in implementing a change initiative like this one?
What tools and techniques of culture change do you think are more potent than the use of explicit corporate values?
What are the phases of the change process?


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