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Level Seven - Powtoon Explainer Video

Level Seven - Powtoon Explainer Video

Author: Susan Ross
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What is an Explainer Video

Russ Explains - What is an explainer video
Be sure to watch Russ Law's video series called “Russ Explains” which gives tips on using PowToon at


If you’re making animated explainer videos, have no animation experience, but want to do it yourself on a budget, Pow Toon is the way to go. Anyone with some basic computer skills can use this animated explainer video software. It likely won’t be a masterpiece, but it’s easy to create and free (to start at least). They even have a tutorial series to walk you through building your creation.


​Powtoon Tutorials

Be sure to watch Russ Law's video series called “Russ Explains” which gives tips on using PowToon

Powtoon Assignment

Create a 63-92 seconds Animated Explainer Video about Creative Commons. Use your notes to help you. Be sure to include the following in the order of your script.

1. Quick overview of Creative Commons and what it does
2. Introduce a problem that using Creative Commons can solve
3. Answer the problem with your solution using Creative Commons
4. Call to action (e.g. where to sign up to use Creative Commons)
5. Broadcast your trust signals (people or websites using Creative Commons)

Keep in Mind

How long should your explainer video be?

YouTube research shows that the average viewer’s attention span is 63 seconds. This is the time you have to get your message across—and the first 7 seconds are the most crucial! That’s when you have to convince your viewers to actually continue watching.

Research indicates…

Best cartoon length: 63-92 seconds
Critical start: 7-10 seconds

The Script

The script is the most important element in creating a good explainer video. Your explainer video could have the coolest graphics and most Morgan Freeman-esque voiceover in the world, and it wouldn’t mean a thing without a solid script to get behind.

Script Best Practices

Keep it short – 90 seconds or less is ideal.
Your key message and value proposition should be in the first 30 seconds. Don’t keep folks wondering.
Speak in 2nd person, using words like “You” and “Your.”
Use simple language – don’t alienate viewers with technical terms they won’t understand.
Keep in mind the tone you want for your explainer video. Most videos opt for a casual, conversational tone.
Try a touch of humor – videos with some subtle laughs tend to be more enjoyable.

Submitting Your Assignment in Edmodo

This video will show you how to share your Powtoon video via a link.

​Remember you must share this link when you submit your assignment in Edmodo in order to get credit.