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LIST FIVE REASONS TO ORGANIZE A NEW PRODUCT DEVELOPMENT PROJECT AS A FUNCTIONALLY ORGANIZED PROJECT IN THE PARENT FIRM’S MARKETING DEPARTMENT.
1. List five reasons to organize a new product development project as a functionally organized project in the parent firm’s Marketing Department.
2. Contrast the Project Plan, the Action Plan, and the Work Breakdown Structure.
3. Contrast simulation to other risk analysis tools. What are its advantages and disadvantages? If you were to do an important risk analysis, which tool would you prefer?
4. In the calculation of variance for optimistic and pessimistic activity duration estimates made at the 95 or 90 percent level, the denominator of the fraction that approximated the standard deviation of the time distribution changes from the traditional (b - a)/6 to (b - a)/3.3 for 95 percent and to (b - a)/2.6 for 90%. Where did the 3.3 and the 2.6 come from?