Join Soma Jurgensen, Chair of the School of Business for Rasmussen College Brooklyn Park for this video on Pricing Strategy.
Why does this video have so many views? It simplifies the pricing process into two major buckets then does two things: explains the relationship to marketing strategy and gives an example of the impact consumer behavior and attitudes have on pricing.
If you follow through to the website I will say that I don't sanction or agree with the tactics and strategies on the website, however, the blog has some good, general, business advice.
