3 Tutorials that teach Marketing Strategy
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Marketing Strategy

Marketing Strategy

Author: Jeff Carroll

This lesson explains what marketing strategy is.

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Source: Image of game plan, crowd, crowd with one person highlighted, casual man, casual woman, images by Video Scribe, License held by Jeff Carroll; Image of United States, Creative Commons, http://bit.ly/Szo9xj; Image of man fishing, Public Domain, http://bit.ly/1x4I4DQ.

Terms to Know
Market Segmentation

A marketing process where the market as a whole is subdivided into categories of potential consumers based on traits and then each subdivided group is focused on for specific marketing efforts.

Target Market

An identified cluster of customers that are the focus of the business, specifically marketing, efforts