3 Tutorials that teach Marketing Strategy
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Marketing Strategy

Marketing Strategy

Author: Jeff Carroll

This lesson explains what marketing strategy is.

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Introduction to Psychology

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Source: Image of game plan, crowd, crowd with one person highlighted, casual man, casual woman, images by Video Scribe, License held by Jeff Carroll; Image of United States, Creative Commons, http://bit.ly/Szo9xj; Image of man fishing, Public Domain, http://bit.ly/1x4I4DQ.

  • Market Segmentation

    A marketing process where the market as a whole is subdivided into categories of potential consumers based on traits and then each subdivided group is focused on for specific marketing efforts.

  • Target Market

    An identified cluster of customers that are the focus of the business, specifically marketing, efforts