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3 Tutorials that teach Marketing Strategy
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Marketing Strategy

Marketing Strategy

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Author: Aisha Williams
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This lesson explains what marketing strategy is.

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Tutorial
TERMS TO KNOW
  • Market Segmentation

    A marketing process where the market as a whole is subdivided into categories of potential consumers based on traits and then each subdivided group is focused on for specific marketing efforts.

  • Target Market

    An identified cluster of customers that are the focus of the business, specifically marketing, efforts