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3 Tutorials that teach Marketing Strategy
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Marketing Strategy

Marketing Strategy

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Author: Aisha Williams
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This lesson explains what marketing strategy is.

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Tutorial
Terms to Know
Market Segmentation

A marketing process where the market as a whole is subdivided into categories of potential consumers based on traits and then each subdivided group is focused on for specific marketing efforts.

Target Market

An identified cluster of customers that are the focus of the business, specifically marketing, efforts