+
MAT 510 WEEK 8 CASE STUDY 2 IMPROVING E-MAIL MARKETING RESPONSE

MAT 510 WEEK 8 CASE STUDY 2 IMPROVING E-MAIL MARKETING RESPONSE

Rating:
Rating
(0)
Author: un quite
Description:

http://unquite.com/question-details/MAT-510-WEEK-8-CASE-STUDY-2-IMPROVING-E-MAIL-MARKETING-RESPONSE/1243

or email at:

query@unquite.com

MAT 510 WEEK 8 CASE STUDY 2 IMPROVING E-MAIL MARKETING RESPONSE

Case Study 2: Improving E-Mail Marketing Response

Due Week 8 and worth 160 points

Read the following case study.

Students, please view the “Submit a Clickable Rubric Assignment” in the Student Center.

Instructors, training on how to grade is within the Instructor Center.

A company wishes to improve its e-mail marketing process, as measured by an increase in the response rate to e-mail advertisements. The company has decided to study the process by evaluating all combinations of two (2) options of the three (3) key factors: E-Mail Heading (Detailed, Generic); Email Open (No, Yes); and E-Mail Body (Text, HTML). Each of the combinations in the design was repeated on two (2) different occasions. The factors studied and the measured response rates are summarized in the following table.

Write a two to three (2-3) page paper in which you:

1.     Use the data shown in the table to conduct a design of experiment (DOE) in order to test cause-and-effect relationships in business processes for the company.

2.     Determine the graphical display tool (e.g., Interaction Effects Chart, Scatter Chart, etc.) that you would use to present the results of the DOE that you conducted in Question 1. Provide a rationale for your response.

3.     Recommend the main actions that the company could take in order to increase the response rate of its e-mail advertising. Provide a rationale for your response.

4.     Propose one (1) overall strategy for developing a process model for this company that will increase the response rate of its e-mail advertising and obtain effective business process. Provide a rationale for your response.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

(more)
See More
Try a College Course Free

Sophia’s self-paced online courses are a great way to save time and money as you earn credits eligible for transfer to over 2,000 colleges and universities.*

Begin Free Trial
No credit card required

25 Sophia partners guarantee credit transfer.

221 Institutions have accepted or given pre-approval for credit transfer.

* The American Council on Education's College Credit Recommendation Service (ACE Credit®) has evaluated and recommended college credit for 20 of Sophia’s online courses. More than 2,000 colleges and universities consider ACE CREDIT recommendations in determining the applicability to their course and degree programs.

Tutorial