MBA/5101 Columbia Southern – Strategic Management...

MBA/5101 Columbia Southern – Strategic Management...

Author: Minnie Fisher


MBA/5101 Columbia Southern – Strategic Management and Business Policy Unit II Mini Project SWOT Analysis

MBA/5101 Columbia Southern – Strategic Management and Business PolicyUnit II Mini ProjectSWOT AnalysisBased on your unit reading, create a SWOT analysis for the company you chose to research. Your analysisshould bebetween one to two pages, and identify the company’s strengths, weaknesses, opportunities, andthreats. Use MicrosofWord and create four sections for your paper using the SWOT categories as your headings.Each category should have approximately 200-300 words describing the issues that fall under that area,for a total of 8001,200 words across the four areas of the mini-SWOT analysis. The opportunities and threats should haveat least tenitems identified for each.Format your SWOT analysis using APA Style. Use your own words, and include citations and references asneeded toavoid plagiarism.Information about accessing the Blackboard Grading Rubric for this assignment is provided below.Unit IV Mini ProjectEFAS tableUsing the information gathered from your SWOT analysis conducted in Unit II, create an EFAS table forthe company youresearched. Use Microsof Word to create your table. It should have five columns. The first columnheading should beentitled External Factors, the second column should be titled Weight, the third column should be titledRating, the fourthcolumn should be titled Weighted Score, and the fifh column should be titled Comments. (Refer to page121 in yourtextbook for an example.)MBA/5101 Columbia Southern – Strategic Management and Business Policy1. In the External Factors column, list at least six opportunities you saw in the company you researched.Underneaththe opportunities, list at least six threats you saw in the company you researched.2. In the Weight column, assign an importance factor to each of these issues from 0.0-1.0 (1.0 is mostimportant; 0.0is least important). These ratings are based on the probable impact on a particular company’s currentstrategicposition. The higher the weight, the more important the factor to the current and future success of thecompany.You may not be privy to the exact information for this company, so in some cases you will need to useyour bestjudgment. (You will justify your weighting in column five.)3. In the Rating column, assign a rating factor from 5.0-1.0 (5.0 is outstanding; 1.0 is poor). These ratingsare basedon the company’s response to that particular factor. It is a judgment call on how the company iscurrently dealingwith each specific factor. Once again, you may need to make an estimate in this area if you are not privyto all of

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