Memory isn't necessarily perfect. Sometimes a person doesn’t remember things well or forgets information that they had previously learned. Forgetting literally means not remembering. Put another way, forgetting means that a person is not able to retrieve information from their memory.
There are two types of memory:
Short-term memory stores information in small amounts for short periods of time. In other words, forgetting is part of the process of short-term memory. Any information that we want to remember further doesn't stay in our short-term memory; it moves into our long-term memory.
Information can be kept for longer in our short-term memory if we repeat or rehearse it. This reinstates the information into our short-term memory for several seconds. Then, however, unless it is encoded and stored in the long-term memory, it's forgotten.
He tested his ability to remember them over different periods of time. This led him to create the curve of forgetting, a graph that is still used today to understand how forgetting works. It shows that people begin to immediately forget information up to a few minutes, or even a few hours, after encoding.
There's a drastic change in how much we remember within a relatively short period of time. Ebbinghaus found that within a day or two, his forgetting started to level off, until about six days. This was when it basically leveled off, at around 30% retention for the nonsense syllables that he was learning.
After that, forgetting remains relatively stable, and our long-term memory is almost permanent in certain ways. This is particularly true with meaningful information, versus the nonsense syllables that Ebbinghaus was learning.
Now, the amount of information that can be retained is even higher than 30%, and it can be a lot more stable. Why do we actually forget? Psychologists have found that there are several different reasons, and they relate to the process of creating memories in the first place.
One reason that we forget something can be an encoding failure. This refers to an inability to actually form the memory in the first place, and to put it within long-term memory.
In an experiment done by Nickerson and Adams, some people were asked to identify what a penny actually looks like, out of a series of images containing multiple fake ones and one correct one.
They found it was difficult, because people don't pay attention to a lot of the details that make up a penny, like which direction Lincoln's head is facing, or where the information is placed on either side of him. Humans only encode the things that they actually need to remember--like what a penny basically is and how it's different from other coins. This was an example of an encoding failure, because people didn't pay attention to those details and move them into long-term memory.
The decay theory states that over time, these connections begin to fade and disappear unless they are repeated or rehearsed. Unless we use that memory in some way, eventually it will disappear from our long-term memory. This creates what is called a storage failure, although many memories stay with us for a longer period of time, so decay theory isn't absolute.
EXAMPLE
Sometimes we can remember things from our childhood that we haven't thought about for a very long time.Source: This work is adapted from Sophia Author Erick Taggart