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MKT 100 QUIZ 3 CHAPTER 6-9

MKT 100 QUIZ 3 CHAPTER 6-9

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Question 1
6 out of 6 points
Consumers tend to remember information inputs that support their feelings and beliefs and forget inputs that do not. This is known as selective
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Question 2
6 out of 6 points
Routinized response behavior is what a consumer does when
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Question 3
6 out of 6 points
The five major stages of the consumer buying decision process, in order, are
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Question 4
6 out of 6 points
Changing people's attitudes toward a firm and its marketing program is
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Question 5
6 out of 6 points
A group becomes a reference group for an individual when that person identifies with this group so strongly that he or she
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Question 6
6 out of 6 points
The three purposes for which individuals or groups can use products in order for it to be considered a business market are
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Question 7
6 out of 6 points
When a business is making its initial purchase of an item to be used to perform a new job, it is known as a ____ purchase.
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Question 8
6 out of 6 points
____ analysis is a systematic evaluation of current and potential suppliers that focuses on many dimensions including price, product quality, delivery service, product dependability, and overall company reliability.
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Question 9
6 out of 6 points
A practice in which two businesses agree to buy from each other is
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Question 10
6 out of 6 points
Individuals and business organizations that buy finished goods and resell them to make a profit without changing the physical characteristics of the product are classified as ____ markets.
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