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MKT 100 QUIZ 5

MKT 100 QUIZ 5

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Factors such as climate, seasons, and holidays tend to lead to the promotional objective of
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Question 2
6 out of 6 points
An activity and/or material that offers added value or incentive to resellers, salespeople, or consumers is
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Question 3
6 out of 6 points
During the decoding process, the
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Question 4
6 out of 6 points
When a source converts meaning into a series of signs or symbols representing ideas or concept, the source is undergoing
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Question 5
6 out of 6 points
All of the following are examples of publicity-based public relations tools except
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Question 6
6 out of 6 points
Which of the following industries is most likely to employ combative promotional efforts?
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Question 7
6 out of 6 points
The vehicle through which the coded message is transmitted from the source to the receiver is called a(n)
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Question 8
6 out of 6 points
A person, group, or organization that has a meaning it intends and attempts to share with a receiver or an audience is a
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Question 9
6 out of 6 points
If the push policy is used in promoting a product, the firm
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Question 10
6 out of 6 points
Which of the following are personal informal exchanges of communication that customers share with one another about products, brands, and companies?
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