+
MKT 100 QUIZ 6

MKT 100 QUIZ 6

Rating:
Rating
(0)
Author: simmons96 96
Description:

http://theperfecthomework.com/mkt-100-quiz-6/

The three basic functions channel intermediaries perform are:
Answer

 
Question 2
2 out of 2 points
A(n) _____ is an institution that buys goods from manufacturers, takes title to these goods, and resells them to businesses, government agencies, and/or other wholesalers or retailers.
Answer

 
Question 3
2 out of 2 points
_____ is distribution aimed at maximum market coverage. It is used for many convenience goods and supplies that need to be available in every outlet where the potential customer might want to buy them.
Answer

 
Question 4
2 out of 2 points
_____ channel relationships include nonequity agreements such as franchising and licensing as well as equity-based joint ventures and strategic alliances.
Answer

 
Question 5
2 out of 2 points
Which of the following is the lack of all the items a customer needs to receive full satisfaction from a product or products?
Answer

 
Question 6
2 out of 2 points
The efficient and cost-effective forward and reverse flow and storage of goods, services, and related information into, through, and out of channel member companies is called:
Answer

 
Question 7
2 out of 2 points
_____ distribution occurs when a producer selects two or more different channels to distribute the same products to target markets.
Answer

 
Question 8
2 out of 2 points
_____ is the joint effort of all channel members to create a channel that serves customers and creates a competitive advantage.
Answer

 
Question 9
2 out of 2 points
With respect to the sorting logistical function, _____ is the combining of similar stocks into a larger homogeneous supply.
Answer

 
Question 10
2 out of 2 points
The capacity of a particular marketing channel member to control or influence the behavior of other channel members is known as:
Answer


(more)
See More
Try a College Course Free

Sophia’s self-paced online courses are a great way to save time and money as you earn credits eligible for transfer to over 2,000 colleges and universities.*

Begin Free Trial
No credit card required

25 Sophia partners guarantee credit transfer.

221 Institutions have accepted or given pre-approval for credit transfer.

* The American Council on Education's College Credit Recommendation Service (ACE Credit®) has evaluated and recommended college credit for 20 of Sophia’s online courses. More than 2,000 colleges and universities consider ACE CREDIT recommendations in determining the applicability to their course and degree programs.

Tutorial