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MKT 100 WEEK 2 QUIZ 1

MKT 100 WEEK 2 QUIZ 1

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The marketing concept is a philosophy that states that an organization should try to satisfy customers' needs and also
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Question 2
3 out of 3 points
The marketing concept affects
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Question 3
3 out of 3 points
The marketing mix is built around the
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Question 4
3 out of 3 points
Marketing management is defined as a process of
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Question 5
3 out of 3 points
The marketing environment is best described as being
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Question 6
3 out of 3 points
Distribution, price, promotion, and product are all elements of
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Question 7
3 out of 3 points
The equation a buyer applies to assess a product's value is
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Question 8
3 out of 3 points
Which of the following is essentially an uncontrollable factor in developing a marketing mix?
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Question 9
3 out of 3 points
____ refers to minimizing the resources an organization must spend to achieve a specific level of desired exchanges.
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Question 10
3 out of 3 points
Organizations should define themselves not according to the products they produce but according to


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