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MKT 100 WEEK 3 QUIZ 2 (1)

MKT 100 WEEK 3 QUIZ 2 (1)

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When the right combination of circumstances occurs at the right time to allow an organization to take action toward a target market, the firm is faced with a
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Question 2
6 out of 6 points
A ____ is something that an organization does extremely well and may give a company an advantage over its competition.
Answer

 
Question 3
6 out of 6 points
Customer relationship management is facilitated by gathering useful data from
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Question 4
6 out of 6 points
The reputation and well-known brand name of Rolex watches represents a ____ for Rolex.
Answer

 
Question 5
0 out of 6 points
An organization's business goals should be derived from its
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Question 6
6 out of 6 points
In essence, all organizations have two types of strategy: ____ is the strategy that the organization decides on during the planning phase, and ____ is the strategy that actually takes place.
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Question 7
6 out of 6 points
A firm's unique symbols, personalities, and philosophies comprise its
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Question 8
6 out of 6 points
____ strategy determines the means for utilizing resources in the functional areas of marketing, production, finance, research and development, and human resources to achieve the organization's goals.
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Question 9
6 out of 6 points
According to the text, a market is defined as
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Question 10
6 out of 6 points
For marketing implementation to be successful, the needs of ____ customers must be met.
Answer


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