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MKT 100 WEEK 4 QUIZ 3

MKT 100 WEEK 4 QUIZ 3

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Question 1 .0 out of 3 points
Incorrect When marketing researchers consider sampling techniques, they are preparing to collect ____ data.
 
. Question 2 .0 out of 3 points
Incorrect Which of the following basic survey methods is the least expensive method if there is an adequate response rate?
 
. Question 3 .3 out of 3 points
Correct Marketers often begin the data collection phase of a research project by gathering secondary data. This type of information may come from both ____ and ____ sources.
 
. Question 4 .3 out of 3 points
Correct The final step in the marketing research process is
 
. Question 5 .3 out of 3 points
Correct Research that is conducted to clarify the characteristics of certain phenomena to solve a particular problem is called ____ research.
 
. Question 6 .3 out of 3 points
Correct All the elements, individuals, or units of interest to researchers for a specific study are called the
 
. Question 7 .3 out of 3 points
Correct A survey question that requires a yes or no answer is called a
Answer
 
. Question 8 .3 out of 3 points
Correct Which step in the marketing research process follows collecting data?
 
. Question 9 .3 out of 3 points
Correct The two basic types of sampling that marketing researchers use are
 
. Question 10 .3 out of 3 points
Correct Marketing research is a process designed to gather information
 
. Question 11 .0 out of 3 points
Incorrect The buildup approach measure of sales potential
 
. Question 12 .3 out of 3 points
Correct The first step in the target market selection process is
 
. Question 13 .0 out of 3 points
Incorrect Age, rate of product use, location, and gender are all examples of common
 
. Question 14 .0 out of 3 points
Incorrect Variables such as geographic location, type of organization, customer size, and type of product usage are used to segment ____ markets.
 
. Question 15 .3 out of 3 points
Correct The final step in the target market selection process is
 
. Question 16 .3 out of 3 points
Correct The sales forecasting method that consists of making a product available to buyers in one or more locations and measuring purchase response is
 
. Question 17 .3 out of 3 points
Correct In an effort to forecast his firm's sales for the coming year, Henry Thompson takes sales for the last three years and calculates a growth trend. Henry is employing which forecasting method?
 
. Question 18 .3 out of 3 points
Correct When a company has its sales forecasts prepared by management consultants, economists, or college professors, it is using a(n)
 
. Question 19 .3 out of 3 points
Correct A market in which a large proportion of customers have similar needs for a product is called a(n) ____ market.
 
. Question 20 .3 out of 3 points
Correct The process of dividing a total market into market groups because people within each group have relatively similar product needs is called


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