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MKT 100 WEEK 6 QUIZ 5

MKT 100 WEEK 6 QUIZ 5

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Question 1 .3 out of 3 points
Correct In which stage of the product life cycle do profits peak?
 
. Question 2 .3 out of 3 points
Correct The width of a product mix is measured by the number of product
 
. Question 3 .3 out of 3 points
Correct An individual knows that a product exists, but has little information regarding the product and does not seek additional information. In what stage of the product adoption process is that person?
 
. Question 4 .3 out of 3 points
Correct Although they become part of a larger product, ____ can often be easily identified and distinguished on the larger product.
 
. Question 5 .3 out of 3 points
Correct The four major stages of a product life cycle include
 
. Question 6 .3 out of 3 points
Correct The development of a container and graphic design for a product is called
 
. Question 7 .3 out of 3 points
Correct Buyers do not compare alternatives when shopping for ____ products.
 
. Question 8 .3 out of 3 points
Correct Private distributor, generic, and manufacturer are the three types of
 
. Question 9 .0 out of 3 points
Incorrect Which of the following stages of the product life cycle is likely to see dealers offered promotional assistance from the producer?
 
. Question 10 .3 out of 3 points
Correct When a firm uses a policy of naming each product differently, this strategy is called ____ branding.
 
. Question 11 .3 out of 3 points
Correct Product failure is a concern of all marketers. Which of the following phases of new-product development is best able to measure this concern?
 
. Question 12 .3 out of 3 points
Correct A ____ is responsible for a product, product line, or several distinct products in an interrelated group within an organization.
 
. Question 13 .3 out of 3 points
Correct Three major ways in which marketers engage in product differentiation are
 
. Question 14 .3 out of 3 points
Correct Any human or mechanical effort that adds value to a product is called
 
. Question 15 .3 out of 3 points
Correct A suggested approach to deleting products, in which each product is evaluated periodically to determine its impact on the overall effectiveness of the firm's product mix, is called a(n)
 
. Question 16 .3 out of 3 points
Correct The necessary interaction between service provider and customer that allows a service to be delivered is called
 
. Question 17 .3 out of 3 points
Correct Early in the commercialization phase, marketers must make decisions about
 
. Question 18 .3 out of 3 points
Correct A genuinely new product—like the iPhone once was—offers
 
. Question 19 .3 out of 3 points
Correct In general, differences between goods and services are determined by the
 
. Question 20 .3 out of 3 points
Correct Services are usually provided through the application of ____ directed at people or objects


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